#WorldAlzheimersMonth
To mark World Alzheimer’s Month this September, music and dementia charity Playlist for Life is launching a new awareness campaign, Songs for Dementia, focusing on the people beyond the dementia diagnosis.
Music that gives you that flashback feeling can be a lifeline if you are affected by dementia. Over two decades of scientific research has shown that listening to a personal playlist can improve the lives of those living with the condition.
Personal playlists, which tell the story of someone’s life through music, can be a powerful tool to unlock people’s individuality. The Songs for Dementia campaign focuses on how personal playlists help the person to shine through. Put simply, how music can shine a spotlight on the ‘me’ in dementia.
Playlist for Life was founded in 2013 by writer and broadcaster Sally Magnusson, following the death of her mother, who lived with dementia. Since 2013 Playlist for Life has trained over 7,000 health and social care professionals on using personal playlists in dementia care. The charity also works with over 1000 community ‘Help Points’ around the UK, where people living with dementia, their loved ones and carers can access free advice and materials on how to build personal playlists and use them effectively. During the COVID-19 pandemic the charity has adapted to restrictions by offering materials through the post, hosting webinars, and offering phone support to people living with dementia and their carers, who were often left isolated due to lockdown restrictions.
Please help us bring the power of personal music to everyone affected by dementia, enabling more individuals to shine through. By supporting our Songs for Dementia campaign you’ll be helping to raise vital public awareness, enabling more individuals, families, and carers in your community to discover the benefits of personal playlist
Ways you can get involved, starting from 1st September 2021:
Share our powerful campaign video on your social channels or website.
Share our graphics and campaign messaging across your social channels
Display our digital adverts on your website, intranet, or newsletters
Display our print posters and flyers in your place of work or community spaces.
Ready to get involved? Check out our Partner Guide for further information on how to share the campaign with your audience.
A full suite of campaign assets, including copy guides, can be downloaded from our dedicated Google Drive
